Marketing A Business Before You Even Own It
Most marketers aren't spending money to send traffic to their Facebook. The larger majority send paid traffic to their website. Think about it, why would I want to pay to send traffic to my Facebook profile where there are several chances for the visitor to leave my profile and not convert into a lead? Facebook is an easily distracted environment. Your website is engaging and focuses on one thing: your niche. No random IM requests, no Farmville to take care of, no "which celebrity do I resemble?" quizzes. Having a website with keyword rich, optimized content is required if you want to maximize your return on investment.
Don't forget to use meta keywords and description in your page heading. For homepage WordPress users, the Free Traffic Getting SEO plugin will do all the hard work for you.
Proper timing is key, so send these in the morning instead of the evening. Especially if your targets are highly competitive, you have to get there before your competition does.
Now you HAVE to use some sort of SEO strategy to truly make a difference. In order to become more relevant you have to learn about things like; article marketing, using proper SEO strategies in the background of your website, as well as several other areas. Without it, your website or blog will never get off the ground.
Search Engine Optimization is much more than employing on-site and offsite strategies like building back-links, making full use of the social media or having a great internal link structure, to get traffic. Sure it's all of that but it involves so much more. SEO involves any activity that you engage in to use the search engines to deliver more traffic to your pages.
Always be informed with the latest SEO news. You really have to be up to date with every little change about search engine algorithms and most especially SEO strategies.
The second point is that the title of your site need not be stated on every web page. My web page titles are those of the page, not the site. The graphics are the same, but the title is the keyword that they page is optimized for. Why do otherwise? Yet 99.99% do (just a guess!). Then fourth of my SEO tips is related to the headings on each page. The main title of the page should be in H1 tags, and the heading in H2 tags. You don't need any more, but any subheadings can go into H3 tags, but should contain text that could be construed as minor keywords.
Avoid using your keyword too much. If you have an over optimized article, it wouldn't matter how many articles you wrote. You would never get search engine rankings for those articles. Instead, just sprinkle your words throughout your content in a natural way. It should flow with the content and be easy to read.