Horse Racing Veteran Named New Interim CEO Of Sweden's ATG
Swedish horse racing betting operator, AB Trav och Galopp (ATG), has called Jörgen Forsberg as its brand-new interim President.
The leadership shuffles at the top of ATG were triggered by the resignation of previous CEO Hasse Lord Skarplöth, who held the function for 13 years.
His notification was handed in at the same time as ATG revealed a stagnating FY25 financial profile, with lower YoY efficiency throughout the board. Both Skarplöth and ATG's Board said at the time that they were parting methods due to clashing views about the operator's future.
Skarplöth's location was instantly used up by Peter Norman, ATG Chairman, who has been acting as the interim CEO previously, with Forsberg changing him so that he can totally go back to his chairing tasks.
Norman commented: "I welcome Jörgen Forsberg to ATG. He will lead the work of carrying out the strategies decided by the board and be acting CEO until a brand-new CEO is recruited. The recruitment process for a long-term service is continuous."
Forsberg is presently likewise the CEO of Svensk Travsport, the nationwide governing body of trotting racing. He will perform both functions all at once and Ulf Hörnberg, Vice President of Svensk Travsport, will offer assistance for a few of the operational tasks within the organisation, while the procedure of choosing a brand-new irreversible CEO of ATG takes place.
As for his background, Forsberg has formerly been Chairman of the Board and CEO of Stockholms Travsällskap, the operator of the harness-racing track in Stockholm. He likewise boasts local and international senior leadership experience in the automotive industry.
On his own consultation, Forsberg stated: "While waiting for a new CEO, I look forward to continuing to develop ATG together with all of ATG's employees according to the board's plans and securing the company's essential function for the Swedish horse industry."
Time for modification
Previously state-owned, the federal government loosened its control over ATG last year in a bid to make it more competitive due to an increasing obstacle from international operators ever given that Sweden's market was re-regulated in 2019.
Given that the operator reported noteworthy YoY profits decreases in 2025, this year will definitely prove transformative for ATG, especially when a brand-new CEO gets designated.
The operator has actually also been broadening its presence beyond Sweden. Just just recently, its joint venture with Hippos Oy got a sports betting licence in Finland. Expected to introduce in 2027, Finland's brand-new controlled market could show a core aspect to ATG's return-to-growth .