Piers Morgan Stars In Hilarious New Paddy Power Advert

Piers Morgan poked at his rocky relationship with previous Tottenham chairman Lord Alan Sugar in a new ad campaign designed to raise awareness for prostate cancer screening.


The well known Arsenal fan has actually been embroiled in a variety of public spats with his North London derby competitor, most just recently taking aim at The Apprentice star's age on his birthday in March.


But Morgan was content to play their controversial social media relationship for laughs in help of a great cause, with the broadcaster participating in Paddy Power's newest campaign in help of Prostate Cancer UK.


In the short clip, Morgan can be seen exchanging fictitious messages with Sugar, who appears to have actually 'sent out' him a message reading: 'You'll still bottle the league'.


On the heels of Arsenal's 4-1 knocking of Spurs at the Emirates earlier this season, Morgan aptly reacted: 'North London is red'.


Morgan was then tracked en route to a prostate screening visit, at his controversial best as he spat out sausage rolls when he discovered they were vegan, and distributing copies of his book 'Woke Is Dead' in a doctor's waiting room.


No requirement for a finger up the bum - a basic PSA blood test is all you need to look for the early signs of Prostate Cancer.


Not all pricks are unbearable, @piersmorgan.


Check your risk here: https://t.co/xhoX9KyZZn


18+|GambleAware|@ProstateUK pic.twitter.com/o8is0u5pEm


- Paddy Power (@paddypower) December 17, 2025


Piers Morgan satirized his combative relationship with Tottenham fan Lord Alan Sugar in a new advert


The broadcaster functions in the project to raise awareness about the ease with which guys can be tested for the early indications of prostate cancer - to humorous result


The advert then showed Morgan being amazed by the ease with which prostate-specific antigen (PSA) blood test can be carried out, after at first anticipating 'a finger up the bottom'.


A PSA blood test is instead used to look for early symptoms of prostate cancer, and other conditions such as enlarged prostate or infection, by measuring a protein made by the prostate gland.


In a quote to advise more guys to check their dangers with simple early detection tests, the advert stresses that 'it's simply a blood test' - before cheekily telling Morgan that 'not all pricks are unbearable'.


Paddy Power has a long-running relationship with Prostate Cancer UK, and has actually mainly utilized the platform of the World Darts Championship - which the bookmakers sponsor - to additional assistance the cause.


At the start of this month, the company announced that they would be distributing 10,000 dartboards to fans who contribute to Prostate Cancer UK through the Darts of Destiny JustGiving page.


Lord Alan SugarTottenham HotspurPiers Morgan